What formats does a studio make?

Cards in 4:5 for every layout (breaking, quote, headline, lists, stats, versus, rankings, tiers, picks, news, memorial and more) and reels in 9:16: a captioned clip, a trending clip reel, a voiced reel from an article on your site, a voiced reel from your own summary and photos, and a facts reel with music and motion graphics.

Can I use my own photos and clips?

Yes. Upload photos and clips from your phone or computer, or pick photos from your publication's own site. The studio crops and sizes them for each layout.

Are the reels voiced?

The article reel and the general reel are voiced from your text, in a voice you pick for your publication; the clip reels keep the clip's own sound.

For social media producers

Every layout, on brand, at the pace of the day.

Cards in 4:5 and reels in 9:16, from a headline, a photo, a clip, or an article on your site. The brand is locked into the layout, so the hundredth post of the week looks like the first, and the batch day gets shorter.

Request a studio Bring it to your team →

Volume without drift

Same mark, same colours, same type on every piece. The layout holds the brand so you don't have to hold it in your head at post ninety.

Clips become reels

A clip and a headline become a branded 9:16 reel. An article on your site becomes a voiced reel. Your photos and a summary become one too.

Batch days get shorter

A lineup of posts in the time one used to take: type, add, Make, next. Captions come drafted; you keep the ones you like.

What it makes

The full set, in your colours

Breaking card, quote, one-word headline, injury report, news, memorial
Top ten, five-row list, stat stack, pairs, versus, rankings, tiers, picks
Fan question, X post with the background photo, photo and link
Final score and lineup cards from the day's games
Clip caption reel, trending clip reel
Article reel and general reel, voiced from your text; reel facts with music and motion graphics

See the layouts on the home page →

From idea to post

Three things in, everything out

InHeadlinePhoto or clipLayout

↓ Make ↓

OutCard, 4:5 ready in secondsReel, 9:16 ready in minutesCaption drafted, yours to change

↓ every channel, from one place

Bring it to your team

A note for whoever decides

For your editor, your head of audience, or your manager. Change anything you like, then copy it or send it.

The note

Plain answers

What producers ask first

What formats does a studio make?: Cards in 4:5 for every layout and reels in 9:16: a captioned clip, a trending clip reel, a voiced reel from an article on your site, a voiced reel from your own summary and photos, and a facts reel with music and motion graphics.
Can I use my own photos and clips?: Yes. Upload them from your phone or computer, or pick photos from your publication's own site. The studio crops and sizes them for each layout.
Are the reels voiced?: The article reel and the general reel are voiced from your text, in a voice you pick for your publication. The clip reels keep the clip's own sound.
Does every piece need approval?: Yes. Your editor approves in the studio, and what isn't approved never leaves it. Approved pieces post to every channel from one place.